Troy University Athletics
Staff Directory
- Title:
- Interim Athletics Director
- Email:
- Phone:
- 5650
Kyle George joined the Troy staff in March 2017 and is currently serving as Troy's Interim Athletics Director beginning in August 2025. George was serving as Troy's Deputy Director of Athletics for External Relations prior to assuming the Interim Athletics DIrector seat. George previous served as Executive Associate Director of Athletics for External Operations after serving as the Associate Athletics Director for Marketing and Sales for two years.
Additionally, George serves as the sport administrator for Troy's baseball and football programs.
As Deputy AD, George oversaw all external operations with an intense focus on revenue generation including the areas of fundraising, licensing, ticket sales, marketing and corporate sponsorships.
Previously, he was responsible for marketing, promoting, fan engagement, in game environment, sponsorship fulfillment, and ticket sales. In addition, he serves as the department’s liaison with the T-Club Letterwinners Association and oversees the Troy spirit programs. George also serves as the contact for collaborating with student organizations on campus and oversees the T-Squad student team for sports marketing. He also coordinates group sales events for home athletic events.
In his first year as a member of the Troy staff, George and the marketing team established several new records including the highest attended football season in program history. This also extended to several top-ten highest attended games in sports such as soccer, men’s and women’s basketball, baseball, softball and football. New gameday events were introduced such as pregame concerts in tailgate terrace, boy scouts campout, halftime fireworks, T-Roy’s Fall Festival and other fan entertainment options. George also oversaw the community outreach events and community hero ticket distribution as part of Trojan Takeover in the greater New Orleans area leading up to the 2017 New Orleans Bowl.
George joined the Troy staff following six years in a variety of roles within the Marketing Department at Southern Miss. He began working with the Golden Eagles in August of 2011 as a Graduate Assistant and departed in 2017 as Associate Athletics Director of Marketing and Communications. During his time at Southern Miss, George was a part of the highest attended games in program history for football, baseball, softball, women’s basketball and soccer. The Golden Eagles also continually led Conference USA in attendance for football and baseball.
Additionally, George also helped to create new events at Southern Miss including Eagle Jam and the Taste of the ‘Burg as fan and student initiatives. He also oversaw all digital, print and social media advertising during his time at Southern Miss and served as administrator for the spirit programs. During his time at Southern Miss, George also oversaw group sales efforts for all home athletic events and created the Southern Miss Sports Marketing student team.
A native of Hoover, Ala., George earned a bachelor’s degree from Samford University in 2011 and completed his master’s degree in sports administration from Southern Miss in 2013. Kyle married the former Lynne Firmin in December of 2020 and the couple has two sons, Graham and Grayson.
