Troy Athletics Launches NIL Marketplace with Opendorse

TROY, Ala. – Troy Athletics has partnered with Opendorse to provide a dedicated name, image and likeness (NIL) marketplace for its student-athletes. The Troy Marketplace, TroyTrojans.com/NILMarketplace, is designed primarily to help increase access to NIL opportunities for businesses and individuals interested in working with Trojan student-athletes.

Trojan fans, brands, sponsors and donors can browse, book, pitch and pay any Troy student-athlete for NIL activities in one compliant platform built specifically for the athletes' needs.

"From the forefront of the NIL movement, we wanted to ensure that Troy student-athletes had every opportunity to be successful when it came to marketing their personal brand," Director of Athletics Brent Jones said. "Our student-athletes have the most powerful tool in the NIL space at their fingertips to maximize their NIL potential. Additionally, the Opendorse Marketplace is an effective means for donors, fans and businesses to operate in the NIL space while supporting Troy's student-athletes in a compliant manner."

Through the Troy Marketplace, every Trojan student-athlete can create an Opendorse profile, which they can customize and promote to fans on their personal social media channels. When offered a NIL deal, athletes receive a notification through the Opendorse app, where they can choose to accept and complete the opportunity. Once completed, the student-athlete immediately receives compensation to their account and can automatically disclose their activity to Troy Athletics.

"Troy has been a leader in the NIL era from the start," said Opendorse senior director of collegiate partnerships Tim Pederson. "Today's launch of their NIL Marketplace is the next step to maximizing opportunities for every athlete. Now, any fan or brand can confidently offer compliant NIL deals to their favorite Trojans in just seconds."

In addition to the Troy Marketplace, Troy student-athletes have access to a variety of Opendorse tools to help improve their brand standing.

Opendorse Ready Education
Opendorse Ready Education is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect your personal brand as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.

With Ready, student-athletes will be provided with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, TikTok, The Players' Tribune, and Overtime.

Opendorse Content
Opendorse Content is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics. Student-athletes receive on-demand access to share photos and videos from games, practices and more. Athletes can also receive content suggestions from their teams, encouraging fan engagement, fundraising initiatives, ticket sales and more.

Opendorse Compliance
Student-athletes can automatically disclose activity details to their institution after completing NIL deals to ensure eligibility.

About Opendorse
Opendorse, the NIL company, is the leading technology provider in the athlete endorsement industry. More than 80,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners, including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.

Troy University Athletics

Troy Athletics Launches NIL Marketplace with Opendorse

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