Troy Athletics Partners with World-Renowned Branding Specialist Jeremy Darlow

TROY, Alabama – Troy Athletics made a statement to its current and future student-athletes Tuesday with the announcement of a partnership with world-renowned branding specialist Jeremy Darlow. The newfound partnership will assist Troy student-athletes build a personal brand that transcends sports.

"We're extremely excited about this collaborative partnership with best-selling author Jeremy Darlow," Director of Athletics Brent Jones said. "This program is uniquely tailored to provide up-to-date and cutting-edge information to better prepare our student-athletes, staff and coaches for future success. I have known Jeremy since his first book, Brands Win Championships, and I greatly appreciate our relationship and his expertise in this field."

Troy becomes the first Sun Belt Conference institution and first from the state of Alabama to form a partnership with Darlow, whose resume features schools like Notre Dame, Michigan, and UCLA; athletes that include Aaron Rodgers, Kris Bryant, and Lionel Messi; and celebrities such as Snoop Dogg.

"Being a student-athlete at Troy University is about more than sports, it's about life. And it's that dedication to a future beyond sports that drew me to this school and this staff," Darlow said. "I look forward to teaching every Trojan student-athlete how to build a personal brand and a reputation that sets them up to succeed in life after the game."

Why Troy Athletics ⚔️ @JeremyDarlow ❓

Because it's about more than just sports ... it's about providing our student-athletes with the tools to be successful in life.#OneTROY ⚔️ pic.twitter.com/ZYVaJxVxXl
— Troy Athletics (@TroyAthletics) July 21, 2020

With this partnership, all of Troy's student-athletes will have access to The DARLOW Rules, an online course that features short, easy to understand video-based lessons designed to teach student-athletes from every sport the fundamentals of brand development and communication.

By the end of the course, Troy's student-athletes will have built their own brand marketing plan, employing the same planning techniques used by Darlow over the course of his extensive career in sports marketing.

"Jeremy Darlow is the industry leader on brand marketing, and this is a game changer for our student-athletes," Troy football head coach Chip Lindsey said. "We want the young men in our program to not only develop as players on the field, we also want them to become leaders in their community and be prepared for life after football. Jeremy Darlow literarily wrote the book on building your brand and now our players will have the opportunity to engage with him and learn from him – what a tremendous opportunity for the Troy Trojans."

About Jeremy Darlow
Jeremy Darlow is a leading brand consultant, former director of marketing for Adidas football and baseball, adjunct marketing professor, and author of the best-selling books Brands Win Championships, a branding guidebook for college sports, and Athletes Are Brands Too, an athlete's roadmap to building a stronger personal brand. For more information, visit JeremyDarlow.com or follow him on Twitter @JeremyDarlow.

Troy University Athletics

Troy Athletics Partners with World-Renowned Branding Specialist Jeremy Darlow

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