Troy University Athletics
Troy Athletics Partners with Affinity Licensing
10/11/2018 3:59:00 PM | General
TROY, Ala. – Troy Athletics has partnered with Affinity Licensing to manage the athletic department's trademark licensing program, Director of Athletics of Jeremy McClain announced Thursday.
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Troy is one of the founding partners of Affinity's new collegiate division becoming the fourth athletics department to connect with Affinity's industry-leading technology and strategic revenue objectives.
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"We are excited to partner with Affinity Licensing as they will assist in elevating our branding, licensing and merchandising efforts to continue to better serve our passionate base," McClain said. "We have seen significant growth in our merchandise and licensing efforts and believe that Affinity Licensing will propel the Troy University and Troy Athletics brand even further. Affinity Licensing shares the same belief that Troy University strives to be the best Group of Five program in the nation. This partnership will directly benefit our fans with an increase in merchandise, stores selling Troy merchandise and increased shelf space."Â
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Affinity Licensing will act as the exclusive agency to manage the University's consumer products licensing relationships with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products, and grow retail distribution.Â
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"Our entire team here at Affinity is extremely excited to partner with Troy University," Wil Spires, partner of Affinity Licensing, said. "The energy and enthusiasm for Troy University is contagious right now, and we look forward to maximizing opportunities for brand growth through merchandising and licensing."
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About Affinity
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry-leading technology, and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California and Winston-Salem, North Carolina.Â
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Troy is one of the founding partners of Affinity's new collegiate division becoming the fourth athletics department to connect with Affinity's industry-leading technology and strategic revenue objectives.
Â
"We are excited to partner with Affinity Licensing as they will assist in elevating our branding, licensing and merchandising efforts to continue to better serve our passionate base," McClain said. "We have seen significant growth in our merchandise and licensing efforts and believe that Affinity Licensing will propel the Troy University and Troy Athletics brand even further. Affinity Licensing shares the same belief that Troy University strives to be the best Group of Five program in the nation. This partnership will directly benefit our fans with an increase in merchandise, stores selling Troy merchandise and increased shelf space."Â
Â
Affinity Licensing will act as the exclusive agency to manage the University's consumer products licensing relationships with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products, and grow retail distribution.Â
Â
"Our entire team here at Affinity is extremely excited to partner with Troy University," Wil Spires, partner of Affinity Licensing, said. "The energy and enthusiasm for Troy University is contagious right now, and we look forward to maximizing opportunities for brand growth through merchandising and licensing."
Â
About Affinity
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry-leading technology, and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California and Winston-Salem, North Carolina.Â
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