Troy University Athletics
Troy’s Annual Gear Up for Gameday Ticket Promotion Returns
8/6/2026 3:26:00 PM | Football
TROY, Ala. – Troy's annual Gear Up for Gameday is back for another season as Troy Athletics and its local business partners are teaming up to help Trojan fans load up on the newest Troy gear as part of the lead-up to Kickoff in the Wiregrass at The Vet.
Fans who purchase $100 worth of merchandise from Aug. 10 to Sept. 4 in-store at Barnes & Noble Troy Bookstore, Eagle Eye Outfitters, Heritage 1843, Barefield's, Confetti Crate, Hazel's, Trojan Threads, Southern Girls Embroidery or the OneTROY Shop will receive a coupon with a unique promo code for four free general admission tickets to Kickoff in the Wiregrass vs. Sam Houston on Sept. 5 at The Vet.
"Our licensing partners continue to step up their game by providing Troy fans with new and exciting gear every year," Troy Director of Athletics Kyle George said. "This is always a fun promotion because it allows our fans to stock up for the upcoming season, support our local vendors and secure free tickets to catch the Trojans in The Vet for Kickoff in the Wiregrass."
Additionally, Troy fans are invited to join T-Roy, Troy Cheerleaders and members of the Troy Athletics Staff at Eagle Eye Outfitters in Dothan from 12-4 p.m. on Saturday, Aug. 29, for the annual Kickoff Event. Located at 3535 Ross Clark Circle in Dothan, Eagle Eye Outfitters also has an outstanding selection of Troy merchandise online at shopeagleeye.com/troy.
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