Troy Announces Expanded Partnership with Opendorse to Support Student-Athlete NIL Opportunities

TROY, Ala. – Troy Athletics and Opendorse teamed up this past November to provide all Trojan student-athletes with a digital social media experience to help build their personal brand. On Tuesday, Troy and Opendorse announced an expanded partnership that will propel Troy's 400-plus student-athletes to the forefront of name, image and likeness (NIL) opportunities.

The enhanced relationship with Opendorse will further support Troy Athletics' mission to prepare all student-athletes for success in the new era of college sports with the market's leading NIL solutions. Additionally, the partnership will empower Troy's student-athletes to understand, build and protect their brands with the industry's leading education, marketing and compliance technology.

"We are committed to providing each of our student-athletes with the best possible overall experience during their collegiate careers at Troy," Director of Athletics Brent Jones said. "With that goal in mind, our relationship with Opendorse provides a multifaceted approach for our student-athletes to tackle NIL, personal branding and social media strategy under one umbrella. Additionally, the NIL Marketplace provides our fans and business partners with an easy-to-use platform to connect with our student-athletes."

More than 75,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners, including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.

"Providing student-athletes with NIL education and marketing support is a must for today's leaders in college athletics," Opendorse CEO Blake Lawrence said. "By adding Opendorse, Troy is making the commitment to supporting its players with the proven NIL platform – ensuring that they are best-equipped to build and monetize their brands in a compliant manner."

The Opendorse-powered marketplace will maximize NIL support for student-athletes. Troy fans, brands, sponsors and donors can browse, book, pitch and pay any Troy student-athlete for NIL activities in one compliant platform built specifically for the athletes' needs. The Troy Marketplace is scheduled to launch this August.

Troy student-athletes will have access to several Opendorse platforms with the enhanced partnership.

Opendorse Ready Education
Opendorse Ready Education is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect your personal brand as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.

With Ready, student-athletes will be provided with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, TikTok, The Players' Tribune, and Overtime.

Opendorse Content
Opendorse Content is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics. Student-athletes receive on-demand access to share photos and videos from games, practices and more. Athletes can also receive content suggestions from their teams, encouraging fan engagement, fundraising initiatives, ticket sales and more.

Opendorse Compliance
Student-athletes can automatically disclose activity details to their institution after completing NIL deals to ensure eligibility.

Troy University Athletics

Troy Announces Expanded Partnership with Opendorse to Support Student-Athlete NIL Opportunities

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