Troy University Athletics
Troy IMG Marketing Network
America's leader in the collegiate sports marketing arena, IMG is nationally recognized for its quality performance, professional workmanship and unrivaled customer service. Founded in 1992 in Winston-Salem, N.C., IMG has enjoyed tremendous growth within the intercollegiate athletics marketplace and has remained headquartered in Winston-Salem.
IMG is the multi-media rights-holder for over 45 major collegiate athletic programs, one of which is Troy. This partnership has proven itself to be a strong one over that time and the Troy IMG Marketing Network is pleased to be here for another great year.
As media rights-holder for Troy, the Troy IMG Marketing Network provides the business community with unique ways of contacting its fans and supporters to help drive business for its sponsors. The Troy IMG staff operates with an "a-la-carte" philosophy providing its sponsors with specifically tailored packages to fit their individual business needs. Sponsors have the ability to tap into several different media styles and inventory items including the following (click on the item for more):
PRINT
GAMEDAY FOOTBALL GAME PROGRAM
Game Day is distributed and sold at all Troy home football games as the official game program for Troy Athletics.
ROSTER CARDS
Roster cards provide sponsors with a cost-effective way of simply getting involved in Troy Athletics. They are either bi-fold or tri-fold and made of heavy-weighted paper or cardstock allowing the fan to keep score, find information and view rosters. Roster cards are printed for basketball and baseball.
SCHEDULE CARDS
Schedule cards are an extremely popular item in college towns across the country. Companies have the opportunity to put their logo on an item that stays in a fan's wallet for months at a time and often is seen across local business countertops in the state. Schedule cards are sold in blocks of 10,000 and are printed for volleyball, soccer, football, baseball, softball and basketball.
TEAM POSTERS
You can have your company's logo placed on the official team posters of Troy football, basketball, baseball, softball and more.
TICKET BACKS
Ticket backs provide a unique method for companies to coupon a fan base. If you have a special offer that would drive in fans to your store, then ticket backs are the item for you. Ticket backs are sold per sport season not per event.
TELEVISION
FOOTBALL REVIEW SHOW
The Troy University football review (The Larry Blakeney Football Review Show) will be broadcast each week Sunday night throughout the Southeast.
Networks include: The Sunshine Network (5 million households), WRJM-MY 67 (Troy), WNCF-ABC 32 (Montgomery), WTVY-CBS 4 (Dothan), WOTM (Birmingham).
GAME BROADCAST
The TROY football program broadcasts up to four (4) hard-hitting, action-packed games on CSS Regional Television with over 4.5 million subscribers. TROY and the IMG Marketing Network have agreed to a three-year partnership with CSS/Comcast for TROY football rights. In addition to games broadcast by the Sun Belt Conference, TROY will have at least four (4) games televised for the 2010 football season.
RADIO
The TROY IMG Marketing Network brings Trojan athletics to Troy followers around the world. Trojan athletics is distributed across 10 radio stations throughout Alabama. The TROY IMG Marketing Network is one of the most diverse and progressive radio networks in the nation, utilizing satellite technology to originiate each of its broadcasts. Overall, the network broadcasts more than 100 live events each year, including men's basketball, women's basketball, football, baseball and softball.
INTERNET
There are 37,031 unique visitors and 332,901 page views each month at TroyTrojans.com, the official home of Troy Athletics.
BANNER ADVERTISING RUN
Advertising runs throughout TroyTrojans.com, providing fans with a link to a sponsor's website (IAB Standard Ad Units - 728 px by 90 px; 300 px by 250 px; 160 px by 600 px).
OFFICIAL ONLINE PARTNER
Premium identification as an Official Online Partner with branding on every page; all elements of Content Sponsorship level, plus category exclusivity. There are 1.5 million guaranteed IAB Standard Ad Unit impressions (728 x 90, 300 x 250, 160 x 600). Inclusion in one email newsletter per quarter.
CONTENT SPONSORSHIP LEVEL
Presenting sponsorship of a unique content feature/interactive promotion; permanent text link under the "promotions" navigational bar throughout the entire site with a direct link to promotional page; one million guaranteed leaderboard impressions to promote content feature; promotional text and link included in weekly e-newsletter.
PROMOTIONS
PROMOTIONS/CONTESTS/PRESENTATIONS
This is always interesting and frequently captivates the crowd with some of the most creative ideas in sports. Sponsors such as Alltel, have given away prizes for half court contests and prizes for having Alltel as your service provider. With on-court and on-field promotions, the sponsor has unlimited creativity and has the ability to get the crowd into the act.
STADIUM GIVEAWAYS/COUPONING
You can put your logo or message on just about anything you can dream up. The Troy IMG Marketing Network also gives sponsors the right to distribute items such as coupons, rally towels, etc., while your company can also partner up for a setup in Tailgate Terrace for football games or in the basketball concourses to allow your product or message to reach the crowds of people entering, tailgating and leaving the campus.
VIDEOBOARD FEATURES/PROMOS/REPLAYS
With Troy's Video board the Troy IMG Marketing Network truly has a unique ability to contact its fans. This allows sponsors to put their logo in front of football capacity crowd of 30,000 each week.
Game Day is distributed and sold at all Troy home football games as the official game program for Troy Athletics.
ROSTER CARDS
Roster cards provide sponsors with a cost-effective way of simply getting involved in Troy Athletics. They are either bi-fold or tri-fold and made of heavy-weighted paper or cardstock allowing the fan to keep score, find information and view rosters. Roster cards are printed for basketball and baseball.
SCHEDULE CARDS
Schedule cards are an extremely popular item in college towns across the country. Companies have the opportunity to put their logo on an item that stays in a fan's wallet for months at a time and often is seen across local business countertops in the state. Schedule cards are sold in blocks of 10,000 and are printed for volleyball, soccer, football, baseball, softball and basketball.
TEAM POSTERS
You can have your company's logo placed on the official team posters of Troy football, basketball, baseball, softball and more.
TICKET BACKS
Ticket backs provide a unique method for companies to coupon a fan base. If you have a special offer that would drive in fans to your store, then ticket backs are the item for you. Ticket backs are sold per sport season not per event.
TELEVISION
FOOTBALL REVIEW SHOW
The Troy University football review (The Larry Blakeney Football Review Show) will be broadcast each week Sunday night throughout the Southeast.
Networks include: The Sunshine Network (5 million households), WRJM-MY 67 (Troy), WNCF-ABC 32 (Montgomery), WTVY-CBS 4 (Dothan), WOTM (Birmingham).
GAME BROADCAST
The TROY football program broadcasts up to four (4) hard-hitting, action-packed games on CSS Regional Television with over 4.5 million subscribers. TROY and the IMG Marketing Network have agreed to a three-year partnership with CSS/Comcast for TROY football rights. In addition to games broadcast by the Sun Belt Conference, TROY will have at least four (4) games televised for the 2010 football season.
RADIO
The TROY IMG Marketing Network brings Trojan athletics to Troy followers around the world. Trojan athletics is distributed across 10 radio stations throughout Alabama. The TROY IMG Marketing Network is one of the most diverse and progressive radio networks in the nation, utilizing satellite technology to originiate each of its broadcasts. Overall, the network broadcasts more than 100 live events each year, including men's basketball, women's basketball, football, baseball and softball.
INTERNET
There are 37,031 unique visitors and 332,901 page views each month at TroyTrojans.com, the official home of Troy Athletics.
BANNER ADVERTISING RUN
Advertising runs throughout TroyTrojans.com, providing fans with a link to a sponsor's website (IAB Standard Ad Units - 728 px by 90 px; 300 px by 250 px; 160 px by 600 px).
OFFICIAL ONLINE PARTNER
Premium identification as an Official Online Partner with branding on every page; all elements of Content Sponsorship level, plus category exclusivity. There are 1.5 million guaranteed IAB Standard Ad Unit impressions (728 x 90, 300 x 250, 160 x 600). Inclusion in one email newsletter per quarter.
CONTENT SPONSORSHIP LEVEL
Presenting sponsorship of a unique content feature/interactive promotion; permanent text link under the "promotions" navigational bar throughout the entire site with a direct link to promotional page; one million guaranteed leaderboard impressions to promote content feature; promotional text and link included in weekly e-newsletter.
PROMOTIONS
PROMOTIONS/CONTESTS/PRESENTATIONS
This is always interesting and frequently captivates the crowd with some of the most creative ideas in sports. Sponsors such as Alltel, have given away prizes for half court contests and prizes for having Alltel as your service provider. With on-court and on-field promotions, the sponsor has unlimited creativity and has the ability to get the crowd into the act.
STADIUM GIVEAWAYS/COUPONING
You can put your logo or message on just about anything you can dream up. The Troy IMG Marketing Network also gives sponsors the right to distribute items such as coupons, rally towels, etc., while your company can also partner up for a setup in Tailgate Terrace for football games or in the basketball concourses to allow your product or message to reach the crowds of people entering, tailgating and leaving the campus.
VIDEOBOARD FEATURES/PROMOS/REPLAYS
With Troy's Video board the Troy IMG Marketing Network truly has a unique ability to contact its fans. This allows sponsors to put their logo in front of football capacity crowd of 30,000 each week.