Troy University Athletics
Kyle George Named Troy University Director of Athletics
11/5/2025 2:00:00 PM | General
TROY, Ala. – Kyle George has been named as Troy University's new Director of Athletics following a three-month tenure as Interim Director of Athletics, Troy University Chancellor Dr. Jack Hawkins, Jr. announced Wednesday. Prior to his time as Interim Director of Athletics, George served as Deputy Director of Athletics for External Operations and has been a member of the Troy Athletics Department for nearly nine years.
"Kyle George has demonstrated exceptional leadership and vision during his nine years at Troy University, and I am confident he is the right person to lead our athletics program into the future," Chancellor Hawkins said. "Throughout my tenure as Chancellor, I have been involved in selecting seven of the eleven Athletic Directors in TROY's history, and Kyle stands out as someone who truly embodies the Trojan spirit and understands what it takes to build championship programs. His track record of driving record-breaking revenues, attendance, and brand growth speaks for itself, and I know he will continue to elevate TROY Athletics to new heights while maintaining the integrity and excellence that define our institution."
In his role as Deputy Director of Athletics, George had oversight of marketing, communications, development, revenue share, NIL activations, advertising, ticket sales, Troy Sports Properties, broadcasting, promotions, fan engagement, fan experience, branding, licensing and trademarks. He also served as the sport administrator for the baseball program and was responsible for football scheduling.
"I am humbled and honored to receive this opportunity to lead such an incredible team of people," George said. "Thank you to Chancellor Hawkins and the Troy University Board of Trustees for entrusting me with this leadership position within our proud institution. It is truly the honor of a lifetime.
"Troy University is home for me and my family, and we are thrilled to be a part of this community for years to come. We have accomplished great things during my time as a Trojan, but I firmly believe that our greatest days are still to come. We will relentlessly pursue excellence in everything we do as we continue to elevate Troy University Athletics to new heights."
Troy has continued to set numerous benchmarks during his tenure, including record-breaking attendance numbers for Troy football, men's basketball, women's basketball, baseball and softball. The Troy brand has continued to grow under his watch, with licensing revenues increasing by nearly 140 percent during his time overseeing the licensing program.
Football scheduling has been one of the key portions of his responsibilities with the Trojans. In total, George has negotiated more than $8M in game guarantees for the Troy football program. He has also secured home-and-home future football series against Army, BYU, UAB, Middle Tennessee, Buffalo, Nevada and Sam Houston State.
George has negotiated long-term business partnerships for the athletics department that will continue to drive revenue for years to come. Within the last year, he has negotiated fruitful extensions with Playfly Sports Properties, Affinity Licensing and Learfield AMPLIFY that will continue to pave the way for revenue growth for the department.
As Deputy Director of Athletics, George played a key role in the hiring process for three of the most recent successful coaches to join the athletics department. The selection of Gerad Parker (football), Skylar Meade (baseball) and Clay Bounds (men's golf) took place with George assisting heavily in the identification and interview process.
In his role overseeing the external units for the athletics department, the Trojans have experienced record revenues over the last five years. Each of the previous five years has resulted in new records established in terms of ticket revenue, sponsorship revenue, licensing revenue and philanthropic donations.
Prior to arriving at Troy, George served in various roles within the athletics department at Southern Mississippi. He began his career with the Golden Eagles in August of 2011 as a graduate assistant. Over the course of six and a half years, George was promoted several times before being elevated to his final role as Associate Athletics Director of Marketing and Communications at Southern Miss. Along the way, he primarily oversaw the marketing efforts for the Golden Eagles and helped establish numerous attendance and revenue records.
A native of Hoover, Ala., George graduated from Samford University with his bachelor's degree and earned his master's degree from the University of Southern Mississippi.
His wife, Lynne, serves as the Director of the IDEA Bank at Troy University. They have two young boys, Grayson and Graham.
What they are saying about Kyle George
"Congratulations to Troy University and Troy Athletics on the naming of Kyle George as Athletics Director. This is an excellent hire that will benefit the student-athletes, coaches and staff. Kyle has been an integral part of the growth, success and development of Troy Athletics for almost a decade, and he will continue to make a significant impact in the community and on campus. I am thrilled for him, Lynne, and their two sons to continue to serve the Troy community." – Brent Jones, Associate Vice President / Executive Deputy AD – Georgia Tech
"A tremendous hire in Kyle George. Kyle is a relentless worker who has a strong desire to serve student-athletes, coaches and fans at Troy University. He has had a tremendous impact already, and I know he'll continue to have tremendous success. I look forward to working with him to make the Sun Belt an even better conference." – Ryan Ivey, Director of Athletics – Louisiana Tech
"Tremendous hire by Troy and Chancellor Hawkins. Kyle is one of the brightest young administrators in college athletics, and he and Lynne care deeply about the institution and the community. He has been a huge part of Troy's success over the past eight years and will undoubtedly bring continued success for years to come." – Jeremy McClain, Director of Athletics – Southern Miss
"I'm thrilled for the head coaches, staff, student-athletes and community of Troy. Kyle is an absolute winner and a talented, visionary leader who bleeds Cardinal. He will be an outstanding athletic director and a tremendous ambassador for the university." – Bill McGillis, Pinnacle Collegiate / Former Director of Athletics at Southern Miss
"Troy has got an exceptional leader in Kyle. He is well respected within the athletics industry and will do a tremendous job serving Troy University and its athletic department." – Tommy McClelland, Director of Athletics – Rice University
"Kyle George has demonstrated exceptional leadership and vision during his nine years at Troy University, and I am confident he is the right person to lead our athletics program into the future," Chancellor Hawkins said. "Throughout my tenure as Chancellor, I have been involved in selecting seven of the eleven Athletic Directors in TROY's history, and Kyle stands out as someone who truly embodies the Trojan spirit and understands what it takes to build championship programs. His track record of driving record-breaking revenues, attendance, and brand growth speaks for itself, and I know he will continue to elevate TROY Athletics to new heights while maintaining the integrity and excellence that define our institution."
In his role as Deputy Director of Athletics, George had oversight of marketing, communications, development, revenue share, NIL activations, advertising, ticket sales, Troy Sports Properties, broadcasting, promotions, fan engagement, fan experience, branding, licensing and trademarks. He also served as the sport administrator for the baseball program and was responsible for football scheduling.
"I am humbled and honored to receive this opportunity to lead such an incredible team of people," George said. "Thank you to Chancellor Hawkins and the Troy University Board of Trustees for entrusting me with this leadership position within our proud institution. It is truly the honor of a lifetime.
"Troy University is home for me and my family, and we are thrilled to be a part of this community for years to come. We have accomplished great things during my time as a Trojan, but I firmly believe that our greatest days are still to come. We will relentlessly pursue excellence in everything we do as we continue to elevate Troy University Athletics to new heights."
Troy has continued to set numerous benchmarks during his tenure, including record-breaking attendance numbers for Troy football, men's basketball, women's basketball, baseball and softball. The Troy brand has continued to grow under his watch, with licensing revenues increasing by nearly 140 percent during his time overseeing the licensing program.
Football scheduling has been one of the key portions of his responsibilities with the Trojans. In total, George has negotiated more than $8M in game guarantees for the Troy football program. He has also secured home-and-home future football series against Army, BYU, UAB, Middle Tennessee, Buffalo, Nevada and Sam Houston State.
George has negotiated long-term business partnerships for the athletics department that will continue to drive revenue for years to come. Within the last year, he has negotiated fruitful extensions with Playfly Sports Properties, Affinity Licensing and Learfield AMPLIFY that will continue to pave the way for revenue growth for the department.
As Deputy Director of Athletics, George played a key role in the hiring process for three of the most recent successful coaches to join the athletics department. The selection of Gerad Parker (football), Skylar Meade (baseball) and Clay Bounds (men's golf) took place with George assisting heavily in the identification and interview process.
In his role overseeing the external units for the athletics department, the Trojans have experienced record revenues over the last five years. Each of the previous five years has resulted in new records established in terms of ticket revenue, sponsorship revenue, licensing revenue and philanthropic donations.
Prior to arriving at Troy, George served in various roles within the athletics department at Southern Mississippi. He began his career with the Golden Eagles in August of 2011 as a graduate assistant. Over the course of six and a half years, George was promoted several times before being elevated to his final role as Associate Athletics Director of Marketing and Communications at Southern Miss. Along the way, he primarily oversaw the marketing efforts for the Golden Eagles and helped establish numerous attendance and revenue records.
A native of Hoover, Ala., George graduated from Samford University with his bachelor's degree and earned his master's degree from the University of Southern Mississippi.
His wife, Lynne, serves as the Director of the IDEA Bank at Troy University. They have two young boys, Grayson and Graham.
What they are saying about Kyle George
"Congratulations to Troy University and Troy Athletics on the naming of Kyle George as Athletics Director. This is an excellent hire that will benefit the student-athletes, coaches and staff. Kyle has been an integral part of the growth, success and development of Troy Athletics for almost a decade, and he will continue to make a significant impact in the community and on campus. I am thrilled for him, Lynne, and their two sons to continue to serve the Troy community." – Brent Jones, Associate Vice President / Executive Deputy AD – Georgia Tech
"A tremendous hire in Kyle George. Kyle is a relentless worker who has a strong desire to serve student-athletes, coaches and fans at Troy University. He has had a tremendous impact already, and I know he'll continue to have tremendous success. I look forward to working with him to make the Sun Belt an even better conference." – Ryan Ivey, Director of Athletics – Louisiana Tech
"Tremendous hire by Troy and Chancellor Hawkins. Kyle is one of the brightest young administrators in college athletics, and he and Lynne care deeply about the institution and the community. He has been a huge part of Troy's success over the past eight years and will undoubtedly bring continued success for years to come." – Jeremy McClain, Director of Athletics – Southern Miss
"I'm thrilled for the head coaches, staff, student-athletes and community of Troy. Kyle is an absolute winner and a talented, visionary leader who bleeds Cardinal. He will be an outstanding athletic director and a tremendous ambassador for the university." – Bill McGillis, Pinnacle Collegiate / Former Director of Athletics at Southern Miss
"Troy has got an exceptional leader in Kyle. He is well respected within the athletics industry and will do a tremendous job serving Troy University and its athletic department." – Tommy McClelland, Director of Athletics – Rice University
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