Troy University Athletics
Troy Athletics, adidas Extend Partnership
5/30/2023 3:47:00 PM | General
TROY, Ala. – Troy University Athletics announced Tuesday a multi-year extension of its two-decade-long partnership with adidas to be the official athletic apparel and footwear provider of Troy Athletics for the next five years; the Trojans will now be outfitted by adidas through the 2027-28 athletic year.
"This is a significant and strategic partnership between Troy Athletics and adidas that will continue to elevate our brand, maximize our opportunities while providing championship level resources for our student-athletes, coaches and staff," Troy Athletics Director Brent Jones said. "adidas has been and continues to be a great partner, and I am very appreciative of their continued partnership. adidas is at the forefront of the ever-changing landscape in collegiate athletics."
Due to the partnership, adidas will continue to supply Troy's student-athletes, coaching staff and support staff with apparel, uniforms, footwear and other equipment. In recent years Troy Athletics' teams have worked with adidas to further enhance the TROY brand with introduction of new marks on jerseys such as the Troy script, Trojans script and patriotic designs. The renewal of this agreement will serve to further elevate the student-athlete experience for all programs.
In addition to outfitting Troy's Athletic teams, adidas has provided Troy's student-athletes with name, image and likeness opportunities through its adidas NIL affiliate marketing program, where student-athletes can serve as adidas brand ambassadors.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
"This is a significant and strategic partnership between Troy Athletics and adidas that will continue to elevate our brand, maximize our opportunities while providing championship level resources for our student-athletes, coaches and staff," Troy Athletics Director Brent Jones said. "adidas has been and continues to be a great partner, and I am very appreciative of their continued partnership. adidas is at the forefront of the ever-changing landscape in collegiate athletics."
Due to the partnership, adidas will continue to supply Troy's student-athletes, coaching staff and support staff with apparel, uniforms, footwear and other equipment. In recent years Troy Athletics' teams have worked with adidas to further enhance the TROY brand with introduction of new marks on jerseys such as the Troy script, Trojans script and patriotic designs. The renewal of this agreement will serve to further elevate the student-athlete experience for all programs.
In addition to outfitting Troy's Athletic teams, adidas has provided Troy's student-athletes with name, image and likeness opportunities through its adidas NIL affiliate marketing program, where student-athletes can serve as adidas brand ambassadors.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
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